Evaluating Factors Influencing Consumer Satisfaction Towards Online Shopping in Pakistan

Abstract

E-commerce worldwide experiences major changes as online shopping grows, but Pakistani consumers still adopt this behavior at a slower pace. This study examines what makes Pakistani customers have positive online shopping experiences by looking at website design, accessibility, system reliability, and shipping quality. Regular consumers develop faith and return to shop online when they find fulfillment since developing nations still question the buying process. Users who easily access website functions and find their way through the site plus detailed product details generate better satisfaction. To build customer trust, companies need secure financial systems and strong methods to safeguard personal data. When shopping, customers noted that delivery logistics mattered because they needed fast delivery with simple returns to move through their process smoothly. The overall growth of online businesses in Pakistan stays limited due to both slow internet availability and consumers not trusting online shopping fully.Online retailers should plan easy-to-understand stages and further develop delivery frameworks to bring better help by selling quality items at low costs. Future examination needs to break down provincial shopping designs while following how purchasers act during Internet business headway. Online stages will arrive at better progress with Pakistani clients through defeating these hardships.